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Thu, 23 Feb 2012 05:01:25 GMT
Dentsu: Advertising Expenditures in JapanTotaled 5709.6 Billion Yen in 2011 ... - MarketWatch (press release)
Dentsu: Advertising Expenditures in JapanTotaled 5709.6 Billion Yen in 2011 ... MarketWatch (press release) According to this report, the nation's advertising expenditures in 2011 totaled 5709.6 billion yen, a decrease of 2.3% compared with the previous year. Japanese advertising expenditures rebounded in 2004 after a three-year decline, due to a recovery in ... |
Thu, 23 Feb 2012 07:18:46 GMT
Online Advertisers See 111% Performance Boost With Finch(TM) - MarketWatch (press release)
Online Advertisers See 111% Performance Boost With Finch(TM) MarketWatch (press release) COPENHAGEN, DENMARK, Feb 23, 2012 (MARKETWIRE via COMTEX) -- Finch(TM), an automated online advertising platform that helps companies achieve more revenue and leads, announced today its international clients are seeing a 111 percent average boost in ... |
Wed, 22 Feb 2012 21:15:14 GMT
Display advertising: Facebook first, but Google gaining - ZDNet (blog)
 Business Today | Display advertising: Facebook first, but Google gaining ZDNet (blog) By Emil Protalinski | February 22, 2012, 1:12pm PST Summary: Facebook was the top dog in the display advertising for 2011, but its lead may not last for very long. Next year, Google is expected to take first place, according to a new forecast. Google display-advertising business on track to surpass Facebook next year Google Seen Poised To Overtake Facebook In Display Ads Google poised to overtake Facebook in display ads |
Thu, 23 Feb 2012 05:01:26 GMT
White House to Applaud Direct Marketing Association and Digital Advertising ... - MarketWatch (press release)
White House to Applaud Direct Marketing Association and Digital Advertising ... MarketWatch (press release) WASHINGTON, Feb 23, 2012 (BUSINESS WIRE) -- In a West Wing ceremony at 12 noon ET today, The White House will gather the leaders of the Self-Regulatory Program for Online Behavioral Advertising, as well as leaders of some of the largest companies ... |
Thu, 23 Feb 2012 07:15:09 GMT
Cable cos. shut down interactive ad venture - Boston.com
Cable cos. shut down interactive ad venture Boston.com Four-year-old Canoe Ventures made it possible for viewers of eight cable networks, including AMC, Bravo and Discovery, to request information by mail from TV advertisers by pressing a button on the remote. It was accessible in 25 million households. Interactive-TV Ad Effort Folds Canoe cuts 120 employees, shuts down interactive advertising business Buyers Pull for Advanced Ads Despite Canoe Pullback |